A Report on Social Marketing Campaign Essay Example | Topics and Well Written Essays - 2000 words

A Report on Social Marketing Campaign - Essay Example The spread of HIV and AIDS is mainly caused by social and health problems, therefore social marketing offers mechanisms for solving such problems through encouraging people to live healthier lifestyles. According to Kotler & Roberto (1989); Rogers (1995), the idea of diffusion and social marketing has been transformed to form strategies for use by the public throughout Asia, Africa, North America and south America. According to the United Nations, in the past two decades 60 million people have been infected by HIV/AIDS and reportedly 20 million deaths have been reported. Ninety-five percent of the infected population presently live in developing countries. The report on the Global HIV/AIDS Epidemic, UNAIDS (2002) warned that unless prevention and treatment measures are put in place and followed diligently, over 68 million people would die in the next 20 years. Established cases of HIV/AIDS infection have increased in occurrence throughout different region and numerous countries repor t severe HIV epidemics amongst injecting drug users (IDUs). The countries with high frequency of HIV infections among IDUs are Myanmar, Thailand, Indonesia, Nepal, Malaysia, Vietnam, China, India and Iran. Justification One of the major HIV/AIDS epidemic accelerants is the drug abuse and misuse. The major barrier in the fight against new HIV infections, recent drug use and emerging responses is the limited up-to date information on the magnitude of the problem. Reports across several countries on the number of HIV infection cases show drastic increase among IDUs. Countries in transition and especially developing countries are extremely susceptible to drug abuse and the risks associated therewith, piling serious burden on already frail health and social facilities. UNAIDS (2002) and WHO (2004) state that there was and still is the potential for a main outbreak of HIV among the IDUs particularly in Russia and bordering countries in the Eastern Europe and in other numerous countries es pecially across Asia. In some countries with high HIV frequency among the IDUs, HIV prevention measures have been implemented however reports of low effective impact ability upon epidemic among the IDUs is due to their limited availability and thus receive few drug users. On the other hand some assessed countries are yet to enact policies that specifically address HIV/AIDS issues affecting the IDUs. Some countries rarely address the issue before it becomes an epidemic and therefore the policy makers and programs tasked with the drug use and HIV are deemed unnecessary. Across the world over, HIV and AIDS response in Australia is recognised as a success. The national prevalence is lower compared to other high income countries. Through peer education and community based organisations the IDUs, gay communities, and sex workers in Australia on a national gesture prepared early and efficient on the embryonic crisis such as providing support, care and education on the importance of safe se x and drug injecting practises. Initially, the government and healthcare professionals established sturdy leadership program, across the affected communities and the epidemic at large. Australia continues to utilize and gain from the good leadership foundation and the level of the policy innovation. For instance, the implementation of

Writing a paper about a "TED TALK" Essay

Writing a paper about a "TED TALK" - Essay Example Professor Amy Cuddy said that some power poses don’t only change the way people are perceived by others but also change their body’s chemistry immediately. Body language judgments will predict life outcomes that are meaningful like who people are, who they will promote or hire and how they will ask out for a date. This research will focus on how body language shapes who people are. Amy Cuddy argues that nonverbal expressions of dominance and power in the animal kingdom is about stretching out, expanding, and making you big. It is not limited to primates alone but also to animals which also do this whenever they feel chronically powerful and also the moment they feel powerful. Both people, born blind or with sight expand their bodies and throw hands in the air after winning in competitions. When people feel powerless, they wrap themselves up, close up, make themselves smaller and can’t pump into others. It is possible for people to fake it until they make it. Nonverbal communications can govern both how people feel and think about themselves and also how other people feel and think about them. People smile when they are excited but also feel happy when forced to smile thru holding a pen amid their teeth. A power pose is likely struck by people feeling powerful, but when they pretend to have a powerful feeling they are likely to feel more powerful. People know that their minds can change their bodies (Amy). They should know that their bodies can also change their minds. The minds of the powerful tend to be more optimistic, assertive and confident. They will take more risks as they reason abstractedly (Amy). Difference in physiology is there too, on both the stress hormone and the dominance hormone, cortisol and testosterone respectively. Therefore, when people think of power they should not think on testosterone only but also cortisol as

Descartes Discourse on the Thinking and Existence Essay

Descartes Discourse on the Thinking and Existence - Essay Example Descartes goes ahead to explore the origin of the human thinking ability in order to justify the perfection of knowing than doubting. He explains that by doubting we get to come up with explanations that lead to knowing. This leads him to the conclusion that the ideas of the imaginable things exist within him, but they do not originate from him, rather they are imposed on him by a more perfect being than him (God). The incorporation of Descartes existence with God is quite convincing. He argues that since he knew more than what actually existed in his conscience, then it meant the extra knowledge was derived from an external source. If the external source did not exist, it should mean that he could not have been the way he was; mortal, changing, finite and impotent. God according to him added unto him the perfection that he needed to erase doubt from his mind. So one’s nature will allow him/her to know as much of God’s nature as he/she could. Descartes in his quest to discover more about himself ends up proving that God exists. I agree with him because he clearly outlines man’s imperfections, thus looks up to God for guidance in almost everything. However, a person’s thinking limits them within a very short scope of imagination that they end up not questioning what they think is true. We are so much rooted in our cultures and superstitions until we are rendered intellectually impaired.  

Confession Room at a Catholic Church Personal Statement

Confession Room at a Catholic Church - Personal Statement Example The confession room inside the Catholic Church where me and my family attend mass every Sunday is nothing extraordinary. The room is barely two by two meter square very small in comparison to the huge chapel which can accommodate hundreds of people. The small space can be justified by the intimacy that it brings between the priest and the one confessing his sins. The four walls are painted pure white, the whitest white that I can remember. One of this carries the picture of Jesus Christ after He has risen up from death, smiling, and wide open arms. I don't know but this picture always gives me the assurance that whatever I am to confess will be understood by the Lord and that He in open-arms, He will forgive me and lovingly accept me amidst all my imperfections. The confession room is one of the simplest places I have ever been into. There is a single furnishing which is a wooden chair which serves as a seat for the one coming to confess. The sanctity of the confession is indicated by the single chair which accommodates only one person at a time. The wooden chair is remained without cushion yet I barely feel any discomfort when using it.

DOES CULTURE IMPACT ON ENTREPRENEURIAL ACTTIVITY Essay

DOES CULTURE IMPACT ON ENTREPRENEURIAL ACTTIVITY - Essay Example Independence was found out to be a vital in entrepreneurial activity. (Hofstede, 2001 p. 225). Hofstede believed that degree of autonomy differed from society to society held that in low poor distance societies. (Wu et al) The second dimension of national culture is uncertainty. Uncertainty avoidance refers to the way people cope with uncertainty. People of high uncertainty avoidance and people with low uncertainty. Entrepreneurial activities are full of uncertainty challenges and risks. (Wu et al) Entrepreneurship has been defined as new venture creation that is growth oriented and generates employment as well as small businesses and micro enterprises that may provide self employment .In this definition among many others' entrepreneurship encompasses small profit oriented economic activities. The scholastic view last centuries on entrepreneurship was not on economic efficiency but rather on social-political terms since small business were the main suppliers of employment. Many economists were convinced that the future of many economies prosperity will be determined by large corporations and that small business would eventually die away. Recently however, the notion among scholars has changed and entrepreneurship is regarded as one of the vehicles to economic prosperity. Entrepreneurial activity has contributed not only in creation of employment but also in terms of innovation and competitiveness (Lowe, 2000, p. 9). John major (then chief secretary to the UK treasury) in May 1 989 said "there is a great deal of evidence to show that the jobs and products of tomorrow are highly likely to come from activity of the small business sectorin my judgment the future belongs to them". The perpetual succession of entrepreneurship contrary to scholar's belief has led classical theorists to review their arguments on entrepreneurship. There is no clear and orchestrated works on entrepreneurship but economic, financial and administrative factors do not sufficiently explain the variations in entrepreneurial activities' these led scholars to consider culture as a determinant to entrepreneurial activities (Lowe 2000, p.16). Studies have been done to determine whether cultural differences impact on entrepreneurial activities Culture is defined a set off values, beliefs and expected behaviors (Hofstede, 1980 pg. 4). It has also been defined as the collective programming of mind which distinguishes the member of one group or category of people from those of another. In his later definition, Hofstede refers to culture referencing to a nation but acknowledges that this yardstick alone cannot be used, not only does culture differ across nation but also differs regionally, ethni cally and socially and from all these angles culture affects organizational behavior (Hofstede, 1980 pg. 25).Culture for the purpose of this study can be analyzed in different set of interdependent and interrelated categories namely personal traits, organizational culture, branch or industry culture and national culture. This paper will look at the look at personal traits

The Personalisation Agenda Dissertation Example | Topics and Well Written Essays - 8000 words

The Personalisation Agenda - Dissertation Example In the same year, a concordat was issued between central government, local government and the social care sector. The document is entitled â€Å"Putting People First: A Shared Vision and Commitment to the Transformation of Adult Social Care (2007)† and through it the idea of a personalised adult social care system was first introduced. The plan called for affording people maximum choice and control over the health care and services they receive. The plan dovetails a more broad-based government strategy that included the notion of â€Å"place-shaping† and other concepts contained in the local government white paper â€Å"Strong and Prosperous Communities† (2006). In the 2008 Carers’ Strategy, the New Deal has advanced the initiatives of integrated and personalised services. Carers called for recognition of their work and expertise, better service coordination and information, improved collaboration between staff and agencies, and health and social care. The Carers’ Strategy was arrived at after a wide consultation and with the cooperation and agreement of various government departments. Many of the themes articulated in recent developments in the personalisation agenda are not new, having been contained in the community care reforms under the National Health Service and Community Care Act of 1990. These reforms aimed to develop a needs-led approach wherein new arrangements for assessment and health care management would include individuals receiving tailored packages of care rather than block-contracted services. The practical advantage in the development of individual or personal budgets is the direct payments scheme, initially made available to disabled adults of working age, but since then has been extended to other groups. The success of the scheme covered some 54,000 individuals as of March 2007, including parents who cared for disabled children and young carers, who used direct payments. The use of direct payments actuall y came about as an initiative championed by disabled people. Among the driving forces behind direct payments were the service user movement, the mental health survivor movement, and the social model of disability, which originally took root in the 1970s when people first lobbied for change. Throughout the development of personalisation, key concepts included independent living, participation, control, choice and empowerment. 2.2 The Social Model of Disability The social model of disability was developed in the 1970s by progressive members of the Union of the Physically Impaired Against Segregation (UPIAS), and given academic validity by the works of Finkelstein (1981), Barnes (1991) and Oliver (1996) (cited in Shakespeare & Watson, 2002). The model is now described as the â€Å"ideological litmus test of disability politics in Britain† (Shakespeare & Watson, 2002). It is relied upon when distinguishing among organisations, policies, legislations and concepts regarding the pro gressive view of disability. The core definition of the British social model was first articulated in the UPIAS document â€Å"Fundamental Principles of Disability.† An edited version that was reprinted in Oliver (1996) and Shakespeare and Watson (2002) is reproduced here, for purposes of elucidation, as follows: â€Å"†¦In our view, it is society which disables physically impaired people. Disability is something imposed on top of our

Compare the article in the Independent Essay Example for Free

Compare the article in the Independent Essay Compare the article in the Independent with the article in the Daily Mail, addressing the following aspects; layout, content and language. From this comparison, what conclusion can you draw with regard to the targeted readership and intended selling point of each newspaper? In this essay I will be comparing two very different articles from The Independent- a broadsheet and The Daily Mail- a tabloid. The story I will be studying is about a 14 year old boy called Luke Walmsley. Whilst he was waiting in the corridor to enter a classroom he was stabbed in the chest by a fellow pupil. The incident took place at the school he attended; Birkbeck School in Lincolnshire. The whole incident is said to be over who was better at sport and a girl that both boys were fond of, Luke had been seen getting close to this girl and the boy must of grown jealous. The boy who stabbed Luke had come from a troubled background himself and he was said to be quite insecure. I will discuss the following aspects the layout, content and the language that is included within the two articles, from this I will draw a comparison with regard to the targeted audience and intended selling point of each newspaper. The Daily Mail and The Independent are two different types of newspaper. The Daily Mail is what is known as a tabloid newspaper and focuses directly on the most popular events, human interests and trivial matters . A tabloid newspaper differs from the broadsheet paper this is included in its size, the range and depth of its coverage and the ratio of images to text. A Tabloid is around half the size of a standard broadsheet paper. Reports are more simplified or more direct and compact versions of a report. They also include a lot more images relating to the article. A tabloid is often found to be extremely biased and tries to influence the publics opinions on the reporters own certain views. The Independent is a broadsheet style newspaper. It generally focuses on the true given facts and includes great detail and goes into great depth in its articles. The question is why do people want to buy these newspapers? The Daily Mail attracts its readers by using a high rate of colour and images on its front page which is bound to catch the eye of passers by and interests them to buy the paper. In comparison to information in other newspapers it is often found to be exaggerated and is therefore in my opinion aimed at the less educated person. It is simple, easy and quite enjoyable to read with a range of bright pictures to accompany the article. The Independent doesnt tend to use a lot of colour neither does it use many pictures. The reason I believe in which The Independent attracts the nation into buying the newspaper is by publishing truthful, detailed accounts. They only focus on what they know for certain are true facts and relevant figures. Tabloids are made up of celebrity news and gossip which is exaggerated to make the story more appealing. This type of article is aimed at the lower and of the market. Broadsheets, however, have a far more mature approach to what they publish and include news that is of a interest to the whole nation young or old, although in general it is often written to target the higher better informed end of the market. Broadsheets incorporate details about the shares and stock market, business news and in general financial information I think this would appeal to a high status businessman, a professional management team or a politician. However by saying this I am being quite stereotypical because many people are interested in the stock market so they may just buy this type of paper for the finance section and not care what else is published within the paper whether it may affect them or not. Concentrating on the article, firstly I will discuss layout. The layout of the Daily Mail is bold and in your face which is very eye catching. The pictures are vibrant in colour and stand out another eye catching feature. When using a picture, it has to be chosen carefully. They must have an effect on the person looking at it whether or not its on a personal level or an image you recognise. Having this image alongside the bright, bold headline that cannot be avoided makes the paper stand out and really makes you notice the paper. The way in which the headlines font and size is changed and how the headline is worded is well constructed to make the story stand out and appear more exciting and readable to the papers targeted audience. Due to the fact that the daily mail is a tabloid it is therefore aimed at the lower end of the JICNAR scale in the c1 e category making it easier to read. The jobs these people may have would be lorry driver, factory workers, building site labour and unemployment. The front page is the main selling point to actually encourage people to buy and read the paper. Many housewives would also read The Daily Mail for its gossip and celebrity news.