Marketing Analysis Shania s Business - 1350 Words

Abstract Shania s business idea is viable, but it requires some adjustments to fit into the modern market requirements. It is important to realize that different business forms have their benefits and drawbacks; thus, their selection is not only important for registration processes but also their long-term survival. Each business form has regulatory, market, and customer complexities that it must handle to navigate in the currently volatile and dynamic working environment. Therefore, the choice of name demands reconsideration so as to establish a unique brand that is identifiable with her business. In addition, she should have an elaborate process of sourcing for workers, and it should avoid violating biblical rules, family expectations,†¦show more content†¦A coffee business targeting the Christian market segment does not need such complex organizations because of its functional simplicity and scope. In other words, only large-scale organizations can opt for these choices. This leaves sole proprietorship and partnership business models because they fit into Shania s strategic needs. Partnerships require drawing an agreement between entities on roles, responsibilities, and revenue sharing rations even in times of losses. Every partner is required to have some form of legal liability relative to the business functions in accordance with state laws. On the other hand, sole proprietorship requires registration and its registered owner is liable, at the same time, enjoys all profits from the business. Both business forms are easy to register even though their management, working, and regulatory procedures differ (Blais, 2011). Shania s goal is to open a coffeehouse that targets her Christian community. Even though she has found some franchise offers with complimentary training, the recommendable option is to become a sole proprietor. Franchises will force her business to conform to business practices that may violate certain Christian norms making her lose customers she had targeted in the first place. Such oversight is not needed when targeting niche markets that areShow MoreRelatedCase Study : Open For Business1694 Words   |  7 PagesOpen for Business Shania is a Christian who is considering opening a new business. She is contemplating who she will potential involve in the business as well as the manner in which she will establish the new business. The following is an analysis of the options in which Shania might choose, given the perceived goals and legal implications that will assist her in achieving those goals. Reviewing the Facts Shania Jackson is a married woman, living in Denver, Colorado, who has aspirations of openingRead MoreIntroduction to Fmcg Industry8866 Words   |  36 Pageshtm FMCG industry, alternatively called as CPG (Consumer packaged goods) industry primarily deals with the production, distribution and marketing of consumer packaged goods. The Fast Moving Consumer Goods (FMCG) are those consumables which are normally consumed by the consumers at a regular interval. Some of the prime activities of FMCG industry are selling, marketing, financing, purchasing, etc. The industry also engaged in operations, supply chain, production and general management. Leading FMCG companiesRead MoreAnalysis of the Music Industry30024 Words   |  121 Pagesintellectual or minority types of music (classical, jazz and world music). In mainstream music, recording and marketing are now dominated by just four `majors worldwide, one of which is the UK s own giant record company, EMI Group PLC. The other majors are Universal Music Group and Warner Music Group, based in the US, and Sony BMG, a Japanese/German joint venture only created in 2004. One of EMI s major strengths is its historic catalogue of recordings — and copyrights — which includes The Beatles andRead MoreEMI Corporate Finance Essay7263 Words   |  30 Pagesmust certainly continue to fight piracy in all its forms. But there can be no doubt that with even greater commitment to innovation and a true focus on the consumer, digital distribution is becoming the best thing that ever happened to the music business and the music fan. —Eric Nicoli, CEO, EMI Group1 In early spring of 2007, Martin Stewart drove through the darkened streets of Kensington in West London. As chief financial officer (CFO) for global music giant EMI, Stewart already knew most of the